Revolutionary Ideas Begin with Radical Thinking
OUR VALUES / OUR APPROACH
Revolutionary: [rev-uh-loo-shuh-ner-ee] adj. involving or causing a complete or dramatic change; radically new or innovative; outside or beyond established procedure, principles, etc.
Radical: [rad-i-kuhl] adj. of or relating to the origin; designed to remove the root of a disease; very different from the usual or traditional; favoring extreme changes in existing views, habits, conditions or institutions | slang: excellent, cool
At Gafford Communications, we build revolutionary marketing and communications strategies for institutions and brands that seek to connect with consumers of color and other underrepresented groups.
By placing the ideals of equity, diversity, and inclusion at the center of our efforts, we ensure all perspectives are represented from the onset and not as an addendum after the fact, leading to holistic communications solutions that reflect a genuine respect for and understanding of multicultural audiences.
Fueled by authentic expression, passionate creativity, radical candor, and insightful advocacy, we create strategies and programs on behalf of our clients that reflect a desire to connect with consumers beyond a singular moment in time.
Revolution is not a one-time event. It is becoming always vigilant for the smallest opportunity to make a genuine change...”
Ready for a Revolution?
Want to expand your audience and authentically engage BIPOC but need help figuring out how?
Seeking a social justice organization or cause to support but don't know where to look?
Ready to shift the culture in your workplace but don't know where to begin?