Revolutionary Ideas Begin with Radical Thinking
OUR VALUES / OUR APPROACH
|
Revolutionary: [rev-uh-loo-shuh-ner-ee] adj. involving or causing a complete or dramatic change; radically new or innovative; outside or beyond established procedure, principles, etc.
Radical: [rad-i-kuhl] adj. of or relating to the origin; designed to remove the root of a disease; very different from the usual or traditional; favoring extreme changes in existing views, habits, conditions or institutions | slang: excellent, cool At Gafford Communications, we build revolutionary marketing strategies for institutions and brands that seek to connect with consumers of color and other traditionally underrepresented groups as well as support social justice movements and nonprofit agencies in their mission to drive change and shift the collective consciousness using our skills as communicators. By placing the ideals of equity, diversity, inclusion and social entrepreneurship at the center of our efforts, we ensure all perspectives are represented from the onset and not as an addendum after the fact, leading to holistic communications solutions that reflect a genuine respect for and understanding of potential audiences and customers. Fueled by authentic expression, passionate creativity, radical candor, and insightful advocacy, we create strategies and programs on behalf of our clients that reflect a desire to connect with consumers beyond a singular moment in time and to make a lasting impact on the world around us. |
Revolution is not a one-time event. It is becoming always vigilant for the smallest opportunity to make a genuine change...” |
Ready for a Revolution?
|
Want to expand your audience and authentically engage BIPOC but need help figuring out how?
Seeking a social justice organization or cause to support but don't know where to look? Ready to shift the culture in your workplace but don't know where to begin? |