Revolutionary Ideas Begin with Radical Thinking
OUR VALUES / OUR APPROACH
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Revolutionary: [rev-uh-loo-shuh-ner-ee] adj. involving or causing a complete or dramatic change; radically new or innovative; outside or beyond established procedure, principles, etc.
Radical: [rad-i-kuhl] adj. of or relating to the origin; designed to remove the root of a disease; very different from the usual or traditional; favoring extreme changes in existing views, habits, conditions or institutions | slang: excellent, cool Gafford Communications is a marketing and social impact communications firm working at the intersection of arts, culture/entertainment, and social justice. We use our expertise as skilled communicators to build revolutionary marketing strategies for institutions and brands and produce creative content that seeks to connect with consumers of color and other traditionally underrepresented groups as well as support social justice movements and nonprofit agencies in their mission to drive change and shift the collective consciousness. By placing the ideals of equity, diversity, inclusion and social entrepreneurship at the center of our efforts, we ensure all perspectives are represented from the onset and not as an addendum after the fact, leading to holistic communications solutions that reflect a genuine respect for and understanding of potential audiences and customers. Fueled by authentic expression, passionate creativity, radical candor, and authentic advocacy, we create strategies and programs on behalf of our clients that reflect a desire to connect with their constituency beyond a single moment in time in order to make a lasting impact on the world around us. |
Revolution is not a one-time event. It is becoming always vigilant for the smallest opportunity to make a genuine change...” |
Ready for a Revolution?
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Want to expand your audience and authentically engage BIPOC consumers but need help figuring out how?
Seeking a social justice organization or cause to support but don't know where to look? Ready to shift the culture in your workplace but don't know where to begin? |